Nicole Parlapiano

Head of Marketing, US & Canada

Nicole has been at WeWork for two and a half years, where she oversaw their global integrated marketing and is now currently the Head of Marketing for all of the United States & Canada. Nicole's career started out in private equity, but when she moved to Los Angeles to earn her MBA from the University of Southern California, her focus shifted from finance to marketing. The bulk of her time in Los Angeles was spent in the online dating space at eHarmony and start-up Three Day Rule, where she focused on customer acquisition and digital product. Nicole eventually moved back to New York for a VP role at VaynerMedia, where she ran digital strategy for brands such as JPMorgan Chase, L'Oreal, and Anheuser-Busch.