Using technology to treat candidates like customers
Founded in 2014, hypergrowth tech company and WeWork member Beamery is changing the talent acquisition game through software that helps enterprise recruiters find and prioritize perfect candidates who haven’t even considered applying. The 125-person company uses machine-learning intelligence to help its clients find and hire better talent faster by “treating candidates like customers.” By approaching recruiting with as much rigor as customer acquisition—with outbound calls, pipeline building, and nurture drips–companies can drive a deeper and better pool of applicants and can make key hires faster.
Beamery’s growth trajectory
Beamery understands first-hand how intertwined talent acquisition strategy is with growth. In the past 16 months, Beamery grew from 40 employees to its current headcount of 125 and secured $28 million in its Series B funding round. Now with marquee investors including Workday Ventures behind them, Bearmery is on the hypergrowth track and the future looks bright.
Partnering with WeWork in 3 top tech cities
Each of the three Beamery offices– the headquarters in London as well as the 2 satellite offices in Austin and San Francisco– is housed in a WeWork location. The company cited the services that the community, IT and housekeeping staff provide, as well as the ability to rapidly expand their office footprint as the primary benefits of WeWork. Specifically, the company relies on the built-in IT technology in conference rooms to stay connected with a handful of remote employees who round out their team. With WeWork’s dog-friendly policy, her dog Roxy has become a fixture in the office.
And when Beamery’s Austin team grew unexpectedly and needed a larger office in a hurry, arrangements were quickly made to transfer them to a new building that could offer a location with a better commute for their employees and additional square footage for private conference rooms and group work areas beside their office suite.
The HR leader perspective
When we spoke with Natasha Lees, Global Recruiting Lead at Beamery, the entire company was preparing to converge on London for their annual all-hands event followed by a weeklong company offsite in Portugal. “Nothing beats face-to-face time with your coworkers. It really helps cement that sense of community that our teams build,” says Lees. This all-company offsite is just one example of how Beamery continually invests in its employees to further its mission to “help the world’s best companies acquire their best assets: their people.”
From parking to facilities, and for all the little things that come up, we have the peace of mind to know it’s all taken care of.— Natasha Lees, Global Recruiting Lead at Beamery
Making the move worth it
Beamery’s Austin office was originally housed in a local incubator downtown but they became dissatisfied with the lack of hands-on support and inflexibility in lease terms. They first relocated into WeWork’s downtown Austin location on Congress in early 2018, and then moved again in July 2018 to a brand-new WeWork space on Barton Springs Road that offered a better commute for their employees based south of downtown. Lees’ team loves the support and flexibility that WeWork membership provides. And with WeWork’s dog-friendly policy, her own dog Roxy has become a fixture in the office.
WeWork’s design aesthetic, amenities, and prime locations have proved instrumental to the company’s ability to recruit top talent,” says Lees.
“With all three of our offices in highly-competitive cities for tech talent, work environment and commute became key factors in attracting top candidates. We have to practice what we preach so it’s important that our own candidates and new hires be welcomed into a warm, friendly environment in a prime location.”
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